identity
Our Process
We start by listening to your goals because no one knows your organization better than you do. When we have an understanding of the parameters, we test several ideas and come back to you with the best concepts for feedback. Once a concept is chosen, the design is tightened up and presented for approval. It’s that simple!
Camden is a Houston-based luxury apartment corporation with 164+ communities across the USA, and has been Fortune Magazine’s 100 Best Places to Work for the past 13 years. CoWork is Camden’s new initiative offering first-class flexible offices, meeting rooms and workspaces. This pilot program built brand awareness for their luxury apartment offerings and reinforced their emphasis on live/work.
America’s leader in custom organic chemistry. The new corporate identity is a forward leaning parallelagram emphasizing the progressive nature of the company and projects strength, clarity, sustainability. The blue represents strength while the green hints of the organic/sustainable nature of the company. While simple in form, it is clean, memorable and more simple to reproduce in various forms.
Camden is a Houston-based luxury apartment corporation with 164+ communities across the USA, and has been Fortune Magazine’s 100 Best Places to Work for the past 13 years. This is an in-house council formed to help keep Camden on the cutting edge of technology. The arrows represent ideas taking flight in every direction.
KEYper is a leader in key management and storage for facilities that must know where their keys are at all times. KEYper underwent a complete overhaul of their identity that affected their marketing materials, product labeling, and website. The sheild represents their four value propositions: Accountability, Analytics, Security and Asset Control.
Real Estate for Charities is the premier consulting provider for corporations, charities and individuals considering donations of real estate.
The interlocking squares represent the trust and partnership formed when calling on the experts.
CPMA is the voice of the color pigments industry in North America.
The goal was to present the spectrum of color in a new, creative way, which was accomplished with color mapped onto a large “C.”
Information Technology Company.
The objective was to design a clean, techie look for this start up company. The blue gives a sense of stability.
The Birds is a singing group within the corporate offices of Camden, a Houston-based corporation. The goal was to give a throw-back to the 60’s look that incorporated corporate colors and name in a fun way.
The Cotton Trail winds through several small towns in the PeeDee of Eastern South Carolina. This logo represents the best artisans from the area in a fun, artsy way.
Tender Hearts is a community organization that meets the needs of the homeless and helps them transition back into society.
The icon represents the various services offered to people in need. The package included six sub groups represented by various colors.
The mission of PPC is to defend human life by supporting women and their families to choose life and have hope in Jesus Christ for the future. The saw palmetto represents South Carolina and the green represents medical help and life.
Objectiv Studios is a start-up web company. The objective was to design a clean, techie look for this start up company. The orange gives a sense of youthfulness’.
This is a non-profit organization providing affordable community housing. The tree is complemented by the negative white space representing the house, thus fulfilling the goal of a two-color logo.