rebranding

THE BRIEF
Nation Ford Chemical is a specialty organic chemical manufacturer serving customers globally. They produce mainly three products: sulfanilic acid (optical brightner for paper and concrete), PANA (lubricant additive for jets) and smoke dyes (used by the US military for smoke signaling). NFC needed an identity overhaul and rebranding of everything.

THE CHALLENGE
NFC had a dated identity with a gradient that was challenging to reproduce on various media.

GOAL/PROCESS
Create a new corporate identity for NFC that 1) projected strength, clarity, sustainability and 2) had the ability to be easily reproduced transmedia.

UNIQUE SOLUTION
The chosen design was a forward leaning parallelagram emphasizing the progressive nature of the company. The blue represents strength while the green hints of the organic/sustainable nature of the company. While simple in form, it is clean, memorable and more simple to reproduce in various forms.

We had the best trade show experience in the almost 20 years that I have been working these events. We had at least 25 people stop by the booth and comment on how nice our slide show and video was. These same folks commented that our booth was the best at the show, and I fully agree. Tying our booth attendants to the display with the lanyards was a really subtle, but nice touch as well. When you add the branding on the brochures and business cards, you have really assembled a well-connected theme throughout all of our marketing materials. Thank you for all of the great work over the years—the final product of these efforts is really something of which to be proud.

Phillip McCarter
Chief Operating Officer

Then

12-Page Capabilities Brochure

Trade Show Booth
Adjustable from 8′ to 10′ to 20′

rebranding

Phillip McCarter Chief Operating Officer

Phillip McCarter
Chief Operating Officer